In Citrix Systems has appointed Parag Arora as Director of Sales, Enterprise and Public Sector, for the India subcontinent.
In his new role, Parag will drive Citrixs business and growth initiatives amongst enterprise and public sector customers in the region.
Commenting on this appointment, Sanjay Deshmukh, Area Vice President, Citrix Systems India, said, India is a highly strategic market for Citrix and is one of the fastest growing regions worldwide. We have seen a high adoption by large enterprises & PSU customer organizations of our solution which have enabled mobile work styles and cloud services for them. Parags appointment fortifies our focus on this market and we are confident that he will leverage his strong business development experience & knowledge of the Enterprise & PSU segment to further strengthen our business.
As part of the role, Parag will also spearhead various Senior Business and IT Executive engagements and consult businesses to achieve higher productivity through transformational IT initiatives. Parag will also be responsible to leverage the strategic partnerships that Citrix has already set up with large System integration companies and platform vendors to drive solutions based on Citrix technologies for target customer segments.
Citrix is at a very critical juncture as it is front running the transformation from the PC era to the Cloud era. Companies today want to make information technology more simple and accessible for enterprises through mobile work styles and cloud services and Citrix is uniquely positioned to address this trend said Arora.
With a career spanning 16 years in the IT industry, Arora was last associated with Cisco Systems as Vice President BFSI segment. Prior to this, he was the Business Manager- Financial Services Industry at Hewlett-Packard. Parag is a PGP from IIM Bangalore.
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