In By early 2012, RIL will launch its 4G services, which will provide data connectivity with speeds of 50-100 mbps. The rates of these 4G services are also expected to be much cheaper than the 3G plans that many operators are currently offering. RIL is in the process of finalising a deal with Walt Disney and UTV Software, which will enable the company to offer games and applications for the younger customers.
RIL plans to offer fourth-generation or 4G-enabled data cards that can be plugged into computers, apart from providing tablets at a game-changing price of Rs 3,000 or even lower to hook customers. The strategy of hooking large number of users at low prices is similar to the strategy that the company followed in 2003, when it launched its mobile services with the Monsoon Humgama handsets that were priced at only Rs. 501.
The Monsoon Humgama campaign helped the company win one million users in just ten days. The telecom services of RIL began on December 28, 2002, the birthday of the groups founder Dhirubhai Ambani. Now Reliance Communications is no longer a part of RIL, it is being owned by Anil Ambani.
Mukesh Ambanis RIL is leaving no stone unturned in ensuring that the new mobile venture of the company is a huge success. Perhaps this venture too will start on December 28, like the other mobile venture. Then the country wont have to wait till early 2012 for 4G services. The company is in the final phase of talks with three vendors - Alcatel Lucent, Ericsson and China's Huawei - for its broadband gear after finishing trails with equipment provided by all vendors.
In its press release, RIL has said that that its telecom unit was "in the process of setting up a world-class broadband wireless network using state-of-the-art technologies and finalising the arrangement with leading global technology players, service providers, infrastructure providers, application developers, device manufacturers and others to help usher the 4G revolution into India".
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