SapientNitro organises Idea Engineer Exchange

SapientNitro, a division of Sapient and an integrated marketing and technology services firm, is organising an interactive knowledge forum titled Idea Engineer Exchange on Saturday, 24th September, 2011, at The Leela Palace, Bangalore. This inaugural event will be focused on the implications of changing trends in consumer behavior on businesses and on Digital Commerce, the way people transact with brands today and buy from them. The first in a series of exchanges, this event intends to provide a common platform to a fusion of senior technologists and experts debating Digital Commerce.

Todays generation is witnessing a very dramatic change: consumers wielding significantly more power over brands than ever before, and the consequent shift in marketing dollars to digital, mobile, new media and other newer channels. Within that context this event is a forum for knowledge sharing as well as for encouraging discussion, even debate amongst senior technologists and experts who influence the design and build of Digital Commerce solutions today.

SapientNitro has invited leading subject matter experts for an exchange of ideas on digital commerce and to discuss ways to engineer them into an exciting future.

Sheldon Monteiro, Vice President Technology, SapientNitro, an avid blogger and technology evangelist is based out of SapientNitros Chicago office and leads Quality and Methodology for SapientNitro globally. He has led the delivery of various digital commerce and service platforms for several Fortune 500 firms ever since he joined Sapient in 1995. He will be in India to share his perspective on the journey from e-commerce websites to customer engagement platforms at the event.

Anand Raman, Commerce Technology Practice Manager, SapientNitro has extensive experience in Digital Commerce. Having been with Sapient for over 10 years, he has architected, designed, and implemented large digital commerce platforms for leading firms across the travel, retail, and FMCG segments. At the Idea Engineers Exchange, he will share real-life examples on the role technology plays in connecting companies & consumers in todays age of convergence and disruption.

ADIDAS