Mobile Internet usage to surpass wireline by 2015

It is too early to proclaim the death of the traditional PC, but it is clear that its days of dominance are over. In its new Worldwide New Media Market Model (NMMM) forecast, the research firm IDC predicts that by 2015 more users will access the Internet wirelessly via a mobile device than through a wired Ethernet connection. IDC states that it expects the number of mobile Internet users to grow by 16.6 percent between 2010 and 2015 this is much faster than the number of users who will use a wired connection is expected to grow.

By 2015, the total number of Internet users in the world could grow from 2 billion in 2010 to 2.7 billion in 2015. This means that by 2015 almost 40 percent of the worlds population could be enjoying access to the vast resources on the Internet. The report also says that worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all forms of media growing from 11.9 percent to 17.8 percent.

Karsten Weide, research vice president, Media and Entertainment, at IDC, said, Forget what we have taken for granted on how consumers use the Internet. Soon, more users will access the Web using mobile devices than using PCs, and it's going to make the Internet a very different place. The report takes note of the impact of the rising popularity of smartphones and Tablets. Due to this the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the United States in following this trend, the report noted.

In fact, IDC report says that advanced nations like USA, Western Europe and Japan will be the first to see a decline in PCs and wireline systems for accessing the Internet. By 2015, more Internet users in USA will access the Internet through mobile devices than through PCs or other wireline devices. In other findings, IDC has also reported that global business-to-consumer e-commerce spending will grow from $708 billion last year to $1285 billion in 2015, a growth rate of 12.7 percent. If anything, this is good news for start-ups.

Femme