Symphony Walks the Analytics RAMP

Symphony Teleca Corporation has decided to venture into Analytics by launching Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the enterprises’ expertise in real-time analytics, mobility and advanced technologies - such as iBeacon, NFC, geo-fencing and M2M - to provide retailers with the processes, solutions and services necessary to better engage with individual consumers.

The retail sector has seen considerable change in this uncertain economy.  Keeping in view the big potential market untapped, Symphony RAMP claims to address the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time. 

The Symphony RAMP framework helps retailers address common challenges in multi-channel retailing by implementing the following capabilities and techniques:

• Real-time analytics to drive actionable insights and “sense and respond” in-store or at point of sale;

• Segment of One: identifying the consumers and their preferences as soon as they walk in the store and providing a personalized engagement through timely, relevant and personalized offers;

• Smartphone apps to offer customers the ultimate shopping experience; Use of location-based technologies to engage shoppers in-store.

“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics.

“The Symphony RAMP methodology, which combines the company’s best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point.”

adidas yeezy boost 350 v2 zebra