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In line with the realignment of itsIndiasales team, theIndiabusiness is now divided into two divisions with separate focus areas --Enterprisebusiness and Emerging Business which is partner led.
While the enterprise business will target the leading Indian organizations and government sector, the Partner Led Emerging Business unit will have a focus on emerging sectors and territories that will lead execution only through partners.
Reaching out to emerging territories
This realignment is aimed at strengthening the role of channel partners in selling Citrix solutions and expanding the company’s presence in territories such as Pune, Chennai, Gujarat,Hyderabad, West Bengal and Goa inIndiaapart from other SAARC countries.
To support this new GoToMarket strategy, Citrix has invested in expanding its Channels and Alliances team as there will be an increased effort in recruiting and supporting specialist partners who are focused on the Enterprise Mobility and Networking (Application Delivery Controllers).
Sanjay Deshmukh, Area Vice President, India Sub-continent, Citrix said, “The realignment of our sales team represents a significant step in intensifying our focus on developing business through partners and extending the Citrix value proposition to customers in new territories. Many Indian companies across big and small cities today are looking at adopting mobile workstyles to enable their employees to work from anywhere using any device to improve efficiency and optimise cost of IT operations.
Leveraging opportunities in new markets
“We have identified opportunities in emerging markets and partner led business units, and realigned our GoToMarket strategy to heighten our outreach towards this segment. We are focused on driving more business initiatives through partners inIndia, and accomplish our two primary objectives of increased clout and partner profitability.” said Vishal Khare, Director - Emerging Business, Partner Led, India Sub-continent, Citrix
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