Will data fuel cloud computing growth in 2013?

Growing enterprise data may encourage organizations to explore cloud services and applications to make sense

While the jury might still be out on whether cloud has become enterprise-grade just yet, there is little doubt over its relevance to the modern enterprise and despite concerns over cloud maturity organizations world over continue to experiment with cloud in some shape or form.

So how will cloud fare in 2013?

According to Laurent Lachal, Senior Analyst, Ovum Research, 2013 will see cloud computing continue to grow rapidly. It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems.

One of the ways, Lachal notes, cloud will grow in 2013 is through enterprise data which continues to grow at a fast pace. He argues that cloud computing services, and the (social, mobile) applications that cloud platforms underpin, generate a lot of data, which in turn will require cloud services and applications to make sense of it.

This trend connects with and fuels other industry trends such as the Internet of things (machine-to-machine communication and data processing, cloud computing-based smart cities, TVs or cars projects), open government data, consumerisation of IT (with a variety of cross-device content centric public clouds), and, last but not least, Big Data.

The markets attention, under the Big Data banner, is currently mostly focused on technology issues, but from 2013 onward from a cloud computing perspective there will be growing interest in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetize, starting with data abstraction (from underlying IT systems), sharing (within and outside the enterprise), and valuation.

Some vendors played the cloud data card early, but the cloud data production, brokerage, and consumption ecosystem is still in the making and will continue to evolve over the next five years, adds Lachal. Air Jordan 1

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