In Oracle has announced its partner-led strategy to offer affordable and integrated technology solutions for the mid-market segment in India.
As part of this strategy, Oracle is leveraging its ecosystem of partners to enhance adoption of Oracle Database Appliance (ODA), a new engineered system consisting of hardware and software that saves mid-size companies/departments time and money by simplifying deployment, maintenance, and support of high availability database solutions. The Oracle Database Appliance provides a lower capacity entry into Oracles portfolio of engineered systems.
Commenting on the companys strategy to target this segment in India through partners, Niraj Kaushik, Senior Director, Alliances and Channels, Oracle India, said, Oracle Database Appliance is our latest product innovation to help mid-size companies/departments easily deploy enterprise class IT infrastructure at an affordable price points. Partners are playing a pivotal role in our strategy to enhance the adoption of this product in India. In a highly collaborative selling approach, we are offering our valued partners with marketing, sales enablement, and customer intelligence support to accelerate their business more quickly than the market.
Part of Oracle PartnerNetwork (OPN), these partner organizations include system integrators (SIs), Independent Software Vendors (ISVs), Consulting Organizations, Resellers, Value Added Distributors (VADs) and Platform Providers.
With the Oracle Database Appliance, a single DBA can deploy a high availability clustered database system in about two hours. Small and midsize businesses and departments can now quickly and easily employ the industrys best database availability solution (Oracle RAC) on the Oracle Database Appliance to transparently and seamlessly handle database or hardware failures in seconds, often with no perceptible impact on user response time. In addition, Oracle Database Appliance saves up to 2000 hours of labor over a three year period with simple deployment, maintenance, and support of database workloads, all supported by a single vendorOracle.
However, most mid-size organizations face financial and technical expertise challenges when acquiring and maintaining enterprise class IT infrastructure. With ODA, Oracle is addressing these challenges by bringing an Engineered System within the reach of these organizations by lowering not only the entry barrier (CapEx) but also the expertise (OpEx) needed for delivering highly available enterprise class IT infrastructure.
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