In Page Speed, the new service unveiled by Google, can help load web pages much faster. The service works by fetching web sites through Google's servers, automatically rewriting them using web performance best practices and then running them back through Google's servers to the end user.
This might sound as if lot more work is being done, but the truth is that rewriting usually translates into decreased loading times. This happens because of the automatic concatenating of the CSS, compressing images, caching, and gzipping resources, all of which can be a pain to do manually but help deliver online content much faster.
It is important for websites to load faster, because these days people are unwilling to sit around and wait for the page to load. If the loading does not happen fast enough, people are most likely to drift away. Clearly time is prime importance, and webmasters can easily lose visitors if they ignore page load time problems.
Ram Ramani, a Google engineering manager, has written in Googles official blog that, Page Speed Service is an online service that automatically speeds up loading of your web pages. To use the service, you need to sign up and point your sites DNS entry to Google. Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google's servers across the globe. Your users will continue to access your site just as they did before, only with faster load times.
Currently the service is being offered for free to a limited set of webmasters, but eventually the service might become free for everyone. Those who are interested in testing it out can request access online. More details on the service are available on Googles FAQ page.
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