World's data more than doubling evey 2 years

EMC Corporation announced results of the EMC-sponsored IDC Digital Universe study, Extracting Value from Chaoswhich found the worlds information is more than doubling every two yearswith a colossal 1.8 zettabytes to be created and replicated in 2011, which is growing faster than Moore's Law.

The studys fifth anniversary, measuring and forecasting the amount of digital information created and copied annuallyanalyzing the implications for individuals, enterprises, and IT professionalshas huge economical, social and technology implications for big data and other opportunities.

In terms of sheer volume, 1.8 zettabytes of data which was created in the 2011 global Digital Universe, is equivalent to:

• Every person in India tweeting 3 tweets per minute for 6,883 years non-stop.
• 32 days of (1.8 zettabytes) data download by the entire population of India (1.21 billion appx.).
• Every person in the world having over 215 million high-resolution MRI scans per day.
• Over 200 billion HD movies (each 2 hours in length)would take 1 person 47 million years to watch every movie 24x7.
• The amount of information needed to fill 57.5 billion 32GB Apple iPads.

The forces behind this relentless growth are driven by technology and money. New information taming technologies are driving the cost of creating, capturing, managing and storing information down to one-sixth of what it was in 2005. Additionally, since 2005 annual enterprise investments in the Digital Universecloud, hardware, software, services, and staff to create, manage, store and generate revenue from the informationhave increased 50% to $4 trillion (USD).

Massive Server, Data Management and File Growth Not Keeping Pace with Staffing:
IDC notes that the skills, experience, and resources to manage the deluge of data and resources simply arent keeping pace with all areas of growth. Over the next decade (by 2020), IT departments worldwide will experience:

• 10X the number of servers (virtual and physical).
• 50X the amount of information to be managed.
• 75X the number of files or containers that encapsulate the information in the digital universe, which is growing even faster than the information itself as more and more embedded systems, such as sensors in clothing, in bridges, or medical devices.
• 1.5X the number of IT professionals available to manage it all.

Cloud Computing Cost and Operational Efficiency:
While cloud computing accounts for less than 2% of IT spending today, IDC estimates that by 2015 nearly 20% of the information will be "touched" by cloud computing service providers meaning that somewhere in a byte's journey from originator to disposal it will be stored or processed in a cloud. Perhaps as much as 10% will be maintained in a cloud.

The chaotic volume of information that continues growing relentlessly presents an endless amount of opportunitydriving transformational societal, technological, scientific, and economic changes, said Jeremy Burton, Chief Marketing Officer, EMC Corporation. Big Data is forcing change in the way businesses manage and extract value from their most important asset information. EMC is at an ideal crossroad to help our customersfrom the worlds largest enterprises to governments to small businessesexploit the hidden value in the digital universe as they continue on their journey to the cloud.

Other Key Findings:

• New capture, search, discovery, and analysis tools can help organizations gain insights from their unstructured data, which accounts for more than 90% of the digital universe. These tools can create data about data automatically, much like facial recognition routines that help tag Facebook photos. Data about data, or metadata, is growing twice as fast as the digital universe as a whole.
• Business intelligence tools increasingly are dealing with real-time data, whether its charging auto insurance premiums based on where people drive, routing power through the intelligent grid, or changing marketing messages on the fly based on social networking responses.
• New storage management tools are available to cut the costs of the part of the digital universe we store, such as de-duplication, auto-tiering and virtualization, as well as to help us decide what exactly to store, as in content management solutions.
• New security practices and tools can help enterprises identify the information that needs to be secured and at what level of security, and then do so from specific threat protection devices and software to fraud management systems and reputation protection services.
• Cloud computing solutions both public and private and a combination of the two known as hybrid provide enterprises with new levels of economies of scale, agility, and flexibility, compared to traditional IT environments. Long term this will be a key tool for dealing with the complexity of the digital universe.
• Cloud computing is enabling the consumption of IT-as-a-Service . Couple that with the Big Data phenomenon, and organizations increasingly will be motivated to consume IT as an external service vs. internal infrastructure investments.
• The growth of the digital universe continues to outpace the growth of storage capacity. But keep in mind that a gigabyte of stored content can generate a petabyte or more of transient data that we typically dont store (e.g., digital TV signals we watch but don't record, voice calls that are made digital in the network backbone for the duration of a call).
• Less than a third of the information in the digital universe can be said to have at least minimal security or protection; only about half the information that should be protected is protected.

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