In The market for Business Intelligence (BI) software in India is forecast to reach revenue of $65.4 million in 2011, up 15.7% over 2010, according to Gartner. Worldwide BI software market revenue is forecast to grow 9.7% to reach $10.8 billion in 2011.
BI ranked number five on the list of the top 10 technology priorities in 2011, according to Gartner's annual global CIO survey.
It's a sign of the strategic importance of BI that investment remains strong, said Bhavish Sood, Research Director at Gartner. This market segment has remained strong because the dominant vendors continued to put BI, analytics and performance management at the centre of their messaging, while end-user organisations largely continued their BI projects, hoping that resulting transparency and insight will enable them to cut costs and improve productivity and agility down the line, he added.
Gartner's view is that the market for BI platforms will remain one of the fastest growing software markets despite sluggish economic growth in most regions. Organisations continue to turn to BI as a vital tool for smarter, more agile and efficient business, and they increase the current usage scenario from just a information delivery mechanism.
Decision making in India historically has been based on either "gut feelings" or on the business experience of managers. BI will allow enterprises to make more fact-based decisions. BI promotes revenue growth and faster innovation through shorter product and service life cycles and the ability to find where value is being created in the business.
Sood said the demand side of the BI platform market in 2010 was defined by an intensified struggle between business users' need for ease of use and flexibility on the one hand, and IT's need for standards and control on the other.
With ease of use now surpassing functionality for the first time as the dominant BI platform buying criterion, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms with or without IT's consent, said Sood.
Gartner has identified three major demand-side factors that continue to expand use and drive BI platform revenue growth:
1) Consumerisation of BI:
BI tools must be simple, mobile and "fun" in order to expand use and value. Business users are demanding the same experience from their BI tools that they have come to enjoy with their personal tools. The need for more intuitive and interactive BI tools and applications extends to users on the go, but the vast majority of organizations have yet to embrace mobile BI. This is set to change very quickly with the proliferation of Apple's iPhone and iPad products.
2) Support for extreme data performance; emerging data sources:
Capabilities that enable the analysis of large, volatile and diverse data will open up possibilities for a broad range of new, high-value BI applications and will be another driver of BI growth. This includes in-memory technology and social and content analytics. Combining these capabilities with support for extreme data volumes and consumer-oriented tools opens up possibilities for a broad range of new, high-value BI applications and will be another driver of growth.
3) BI as a decision platform:
Gartner's user surveys show that "improved decision making" is the top driver of BI purchases. Capabilities that will evolve BI from an information delivery system to a decision platform will increase the value of BI and drive its growth. Air Zoom Pegasus 34 Leather
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