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New Delhi: Telecom Major Bharti airtel has announced that it has surpassed 200 million customers and unveiled a new logo to celebrate the achievement
It has also launched a new identity in 19 countries in Asia and Africa.
The new logo, however, seems to have major influence from the logo design of a US shoe manufacturer company ASICS America. The telecom major has apparently spent a heftysum on its rebranding but deny to disclose the exact figure.
Announcing the feat, Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.
According to the company, the red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets.
The airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic in line with the new visual identity. Like the earlier tune, which has made history as worlds most downloaded mobile music with over 150 million downloads, the maestro has once again delivered a master piece. The new tune retains the essence of the original but uses an inspiring musical style, with a universal appeal, that will be loved by listeners the world over.
Airtel crossed 50 million customers in October 2007 and 100 million in May, 2009. The company added the next 100 million customers in just 18 months. This further cements airtels positions as one of worlds leading telecom companies.
For its customers in India, airtel also announced that it was on course to launch its 3G services by the end of the year.
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