Vistara becomes the first non-BFSI co to announce a hackathon

Vistara is the first major aviation company to have gone out to organize a hackathon

Vistara becomes the first non-BFSI co to announce a hackathon - CIO&Leader
The hackathon culture in India seems to have spread beyond the boundaries of BFSI. India’s newest full services airlines, Vistara, a joint venture between Tata Sons and Singapore Airlines, is organizing an aviation hackathon.    
The Vistara Hackathon, in partnership with IncubateIND, is being organized on the same day, at the same time in two locations—National Capital Region and Bengaluru—on October 7th to 8th. The 30-hour hack would be around eight categories—The Business Travel Journey, The Data Travel, Customer Survey Complaints, Customer Experience, Travel & Tourism, Software & API, IoT/Robotics and Marketing.  Adobbe and AWS Activate are the partners for the hackathon. 
In the last two years, India has seen proactive approach by Indian business users to tap the start-up/individual coders for driving innovation. Banks have led the trend with all large private sector banks, such as ICICI Bank, HDFC Bank, Kotak Mahindra Bank and Axis Bank having tried the route. India’s largest bank, State Bank of India, too has tried this. Non-banking users who have tried this include MasterCard and HDFC Life. 
While hackathons by technology companies are fairly common, user companies organizing them are a comparatively newer phenomenon. Vistara’s success will encourage other enterprises to try the route for building solutions and/or hiring.

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