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The commercial segment is expected to expand to a fifth of the tablet market by 2017 as companies are increasingly picking up tablets for various use cases, such as equipping their mobile sales force, retail employees, field operations staff and basic productivity purposes for employees to stay connected and augment their productivity.
In the second half of 2014, the overall tablet market is expected to grow as hybrid, detachable tablets become the next wave of tablet innovations to fuel a new wave of growth for the category.
Rahul Agarwal, Executive Director, Commercial Business Segment, Lenovo India says, “This is in line with businesses growing adoption of Bring Your Own Device (BYOD), there is also an opportunity for consumer-oriented tablets to be used in the commercial space. For businesses with an existing cloud service, IT managers can ensure the tablets are secured via cloud-based software for these products.”
CYOD as the new business mobility trend
As the adoption of BYOD continues in Asia Pacific, we expect a new trend to emerge in line with IDC’s predictions, whereby eligible employees are provided a choice of devices they can use for work. Termed “Choose Your Own Device” (CYOD), this model offers the benefits of management and security which can be standardized and guaranteed, and business processes can be mobilized.
This trend will dovetail with vendor’s product strategy, as manufacturers that can offer a portfolio of computing tools ranging from PCs, tablets and even smartphones, will become more attractive options during the procurement process. Having a strong portfolio of products that meet different end-user requirements, while making it easier for IT administrators to manage the fleet of mobile computing devices, will result in a win-win situation for both businesses and employees.
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