In Revenue in the burgeoning video-conferencing and telepresence market grew 18 percent, to $2.2 billion, in 2010, and will hit the $5 billion mark by 2015, according to market research firm Infonetics Research. The trend is being driven by enterprises that are looking for better ways to communicate to their employees, particularly as workforces become increasingly mobile and distributed.
Says Matthias Machowinski, Infonetics analyst Businesses also see video conferencing as a way of driving down travel expenses, a trend that became especially acute during the global recession, when companies were looking for any way to shave costs
According to the industry reports, Cisco Systemsafter its $3.4 billion acquisition of Tandberg last yearis the top provider of video-conferencing and telepresence technology, garnering about half all the revenue in 2010. Polycom is in the second spot based on revenues, but leads in units shipped.
In their report, Infonetics analysts also said that multi-purpose room systemsdue to their versatilitywould account for most of the enterprise video-conferencing equipment businesses purchase. In addition, immersive telepresence systems will have the highest growth rates of all video-conferencing equipment. The biggest winners in the enterprise communications market will be those who offer solutions that are multi-modal, visual (e.g., video-based) and support the collaboration requirements of globally distributed organizations, observes Machowinsk
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