Why Engaging Employees with Enterprise Social Networks Make Sense

Effective collaboration for employees within an enterprise is an essential factor which leads to high quality and faster work driving increased productivity for the organisation. The enterprises consider employee collaboration as one of the top priorities on their corporate agenda, but they still trail behind to propel their work force to the fullest. The traditional means of ascertaining innovation and high efficiency are no longer a helpful and effective medium in today’s advanced technology and people oriented workplace environments.

The old fashioned and extensively used present collaboration and communication tools are just not up to the mark of sustaining a united and information sharing culture in an organisation.

Arshad Majeed, Executive VP, Xavient Information Systems

Companies these days face increased pressure of adapting to the change as per the technology shift and conduct of the new age employees. The ultra-connected network and the business environment globally with excessive internet usage bring people and information together. This technology shift thereafter results in a better inter-connectivity impacting the society, culture and business. Behavioural shift is also enabled by emerging trends i.e. social networking, consumerisation of IT and explosion of mobile technologies all combined resulting in faster, action oriented and clearer communication age. 

Why social networks for enterprises is fast catching up
Employees today have diverse adoptive nature. Their exposure with the new age technology is further absorbed in the way they respond to work; making them do things in a much smarter and productive way. In order to accomplish  effective collaboration, organizations today are realising the significance of introducing advanced platforms which enable their ‘tech-savvy’ workforce to interconnect effectively, exhibit good work, share best practices and ideas and more essentially recognizing experts who can give an easy solution to problematic tasks which others face difficulty to accomplish. 

Public Social Media Platforms – Are they ideal for corporate environment?
The upsurge in social networking has provided a new edge to enhance and drive effectual teamwork in an organisation. With arrival of social technology, there has been an impressive transformation in the way people communicate and interact. And organisations would want to connect the power of social interface to drive collaboration.

However, many organisations view social collaboration through an incorrect lens. Consumers extensively use public social media tools, but utilising those for employees won’t resolve the communication challenges. The consumer social media apps that are publically available are not armed with features that are suitable for the social networking at corporate level. At work, people are interested to get their work done as rapidly and successfully as possible. With social tools as planned today, to follow co-workers often becomes more of a drop than a time saver.

With the huge volume of information and the rapidity with which it courses, the simple task of discovering the correct information or the person at right time to understand some information is tough. And in terms of work method with tight deadlines and schedules, it becomes even more complicated.

The old fashioned and extensively used present collaboration and communication tools are just not up to the mark of sustaining a united and information sharing culture in an organisation. Email - the basic communication tool of a business is strained and used for numerous resolutions is simply not enough to do work efficiently.

On the other hand, advanced social networks indeed work for the enterprises! A study by a leading research firm found that adding social competences within organisation across business applications such as CRM can bring rise in staff and sales throughput. Furthermore, as the communication courses 360 degree through greater groups of people, the general debates can change to expressive action focused activities and ideas getting replaced leads to a raising culture for invention. 

The bottomline
Social Networks for enterprises are quickly emerging as business-critical systems for organisations that want to contend in the new globally connected and information-driven surroundings. Connecting employees with one another and to pertinent content, data, and enterprise systems; is an essential building block in making knowledge sharing culture in a collaborative enterprise. IT leaders must associate with business leaders to give employees with new capabilities that are serious for ascertaining employee commitment, propelling knowledge sharing, and basically altering the way an enterprise drives efficiency.

Kobiety