HP offers customer engagement mgmt services

Aims to help improve service levels by measuring how easy or difficult the customer rates the transaction experience

HP Enterprise Services has announced new services designed to help companies enhance customer satisfaction and increase revenue by optimizing the operating efficiency of their contact centers.

The ways organizations can serve and engage customers are evolving due to the rapid adoption of social media. To meet the needs of customers, enterprises need to transform their contact centers into hubs for customer relationship management (CRM) and provide meaningful, insightful data collection.

The new HP Transformation Services Customer Engagement Management (CEM) are designed to help enterprises deliver great customer experiences across all channels, such as smartphones, social media and email, to enhance competitive advantage. These services aid clients in improving service levels by measuring how easy or difficult the customer rates the transaction experience or how likely the customer will promote the products or services to their peers.

With HP Transformation Services CEM, HP can assist clients in their efforts to enhance their bottom line by increasing revenue per transaction as calculated by contacts handled, products sold or revenue earned per agent. Additionally, clients can benefit from increasing the percentage of calls where higher-margin add on features are offered to, and purchased by, the customer.

Contact centers must transform to meet the needs of customers who expect a personalized and customized experience, said Marshal Correia, vice president & general manager, Enterprise Services, HP India. HP consultants help drive this transformation based on our deep heritage of contact-center operations, industry experience and global presence, assisting clients so they can increase revenues and customer satisfaction.

To assess the quality and effectiveness of a clients contact-center operations, HP consultants analyze the current environment against industry benchmarks. After gathering data, HP identifies areas for improvement, such as appropriate use of staff, processes, standards and the overall technology environment.

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