In Capgemini has announced that it is expanding its alliance with enterprise cloud computing company salesforce.com, through a joint fast growth initiative. While Capgemini has been implementing Salesforce solutions since 2007, this agreement signals a global approach with dedicated leadership and mutual investment in a joint go-to-market strategy to drive successful customer experiences in the cloud. The aim of the initiative will be to grow revenue over the next two years and aid the rising number of organisations seeking to transform their businesses into social enterprises. The partnership is global in scope with focus on initial core markets including: France, Netherlands, the Nordic countries, North America and the United Kingdom.
In a more social, mobile and connected world, companies increasingly face pressure from customers, employees and competitors to integrate and leverage the power of the social Web. The cloud has set new benchmarks for how quick, flexible, cost-effective and scalable solutions should be available to organisations. Through the agreement, Capgemini and salesforce.com will work together to help organisations unlock the benefits of cloud and strategically transform into social enterprises, using an integrated step-by-step approach that helps organisations re-envision customer experience, operational processes and business models.
For example, Capgemini has recently launched Customer Connect Retail - a Capgemini solution, built on the Salesforce Platform to help retailers better understand their customers. It works by drawing data from multiple customer touch points to create a single view and provide a more personalized, customer-centric service in realtime. The solution uses agile techniques and a cloud computing model that is scalable to deliver an improved customer experience across multiple channels, whether in-store, online or via social media.
Salil Parekh, Chief Executive Officer of Application Services One and the global executive sponsor for Salesforce at Capgemini stated, "Being able to manage and leverage the explosion in social networking is a growing business opportunity and our aim is to help our customers on their social transformation journey. Through our expanded alliance with salesforce.com we're looking to capitalise on salesforce.com's marketing momentum in enterprise cloud services and build on our existing social CRM, cloud aggregation and digital transformation capabilities."
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