In Bengaluru: German software firm SAP is focusing heavily on the SME segment to pocket one billion customers by 2015, the company said in an interaction with IT Nexton the sidelines ofits SME event. The company currently has 70,500 small and midsize companies as customers worldwide, representing more than 77% of its worldwide customer base in 25 countries.
The company has also announced its partnership with Wipro to offer a subscription-based business delivery model (the SAP Business All-in-One solutions suite) targeted at small- and mid-sized companies. The alliance, according to the company, will help it to reach out to clusters and even micro SMEs in class B and C cities across the country.
The new option is targeted at helping midsize companies get started with a lower up-front cost by eliminating the capital outlay traditionally required for acquiring software license or IT hardware.
In SME segment, most of the Indian companies are growing at a very fast pace. They are registering an incredible growth rate of more than 30% and they need technology to sustain the growth, says Luis Murguia, Senior VP, SME, SAP EMEA (Europe, Middle East and Africa) & India.
In India, SAP serves over 3,300 SME customers and provides pre-configured, customised license, implementing and hosting based solutions. The company is presently focusing on the localisation of its products according to the core business needs.
Though many companies are talking about SMEs, very few are doing it. Today SAP has around 32-34% of business that comes from SMEs. And even in challenging times we were able to maintain the 20% yoy growth from this business. Our 70% of new customers comes from below 100 crore companies Murguia added.
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