Opera Acquires AdMarvel
The acquisition will enable Opera to expand its portfolio of products and services for content partners
Opera Software has acquired California based mobile advertising company AdMarvel.
The acquisition will enable Opera to expand its portfolio of products and services to include scalable ad monetisation services for Opera-branded mobile products and services offered by mobile operators and content partners.
AdMarvel s suite of services is designed to put publishers, developers and mobile operators in control of performance. It enables ad networks, agencies and brands to deliver better results, the company said in a press release.
"In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising," said Lars Boilesen, chief executive officer, Opera Software
The company aims to make mobile advertising an open ecosystem through better transparency of performance and simpler management of ad traffic to optimise revenue.
"We are very excited about joining forces with Opera. Combining our monetisation and analytics platform with the Opera browser and widget platform will create a new intelligent platform, where local and global advertisers can interact with a highly instrumented mobile audience," said Mahi de Silva, chief executive officer, AdMarvel
New Delhi: Opera Software has acquired California based mobile advertising company AdMarvel.
The acquisition will enable Opera to expand its portfolio of products and services to include scalable ad monetisation services for Opera-branded mobile products and services offered by mobile operators and content partners.
AdMarvel's suite of services is designed to put publishers, developers and mobile operators in control of performance. It enables ad networks, agencies and brands to deliver better results, the company said in a press release.
"In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising," said Lars Boilesen, chief executive officer, Opera Software
The company aims to make mobile advertising an open ecosystem through better transparency of performance and simpler management of ad traffic to optimise revenue.
"We are very excited about joining forces with Opera. Combining our monetisation and analytics platform with the Opera browser and widget platform will create a new intelligent platform, where local and global advertisers can interact with a highly instrumented mobile audience," said Mahi de Silva, CEO, AdMarvel
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