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The growing use of mobile devices is bringing about several changes in consumer behaviour, forcing businesses to rework their marketing and customer-relationship strategies.
Today businesses are increasingly being conducted outside office at unconventional locations as mobile devices and applications let executives carry office in their pocket.
Moreover, the advent of cloud, which could significantly increase the computing power of mobile devices, is poised to bring drastic changes in the way mobile applications are being developed, acquired and used.
IT Next identifies five mobile application segments that could have a significant impact not only on the way your company operates but also on its productivity, efficiency and overall profitability. These application categories should top your shopping list if you are looking at investing in making enterprise-wide ICT infrastructure more mobile.
One
Mobile collaboration and conferencing: From hot-desking to hot-conferencing
Meetings and conferencing are important business enablers. It is easy to connect with a business executive on the move and include him in an important meeting at office by just dialing his mobile phone. However, many times, the mobile participant may need to have access to presentations being delivered at the meeting; he must refer to a document or share one with other participants.
Also, as more and more business is conducted on the move, mobile collaboration and meetings are becoming important. Even now, it is not uncommon for business executives to attend meetings in unplanned location with no access to a PC or laptop but only through a mobile phone.
We believe that mobile applications, which enable meetings and collaboration, will top the list of priorities for business organisations across industries. Mobile meetings and collaboration are already a reality with new technologies and applications, high speed wireless networks and feature-rich powerful smart phones. For instance, mobile executives can deliver presentations to a remote meeting or access presentations being delivered at the remote meeting or share documents using Cisco WebEx meeting center on their smart phones.
Two
Mobile CRM: Getting more personal with customers
Every service or product now offers hundreds of choices to customers. For business organisations, this means not just more competition but also more demanding customers. Customers now expect faster response to their enquiries and real time resolution of their complaints. Mobile customer relationship management (CRM) is increasingly becoming critical in such a business environment.
In such a scenario, the ability to service customers demands while outside of the office is becoming a necessity for an increasingly mobile workforce. Making the CRM application mobile will not only help companies build a more loyal and happy customer base but also generate more business.
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