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Innovation is no longer just thinking out of box. Now, it is more to do with producing vernal themes, within the box. It is with that understanding, companies across the globe, are focusing on innovation in a more doable fashion, without unduly compromising their core business interests.
Communication as a Service (CaaS) is one such concept that enables businesses to focus on their core capabilities. With CaaS, the communication capacities of an organisation are placed on the web and the applications can be used by the agent and members as per need.
While many enterprises are setting out to realise the business gains of CaaS, others are perplexed by conflicting stands. For some, it is just another Unified Communications (UC) model that uses SaaS platform, while others mix it up with Computing as a Service.
To start off, CaaS is hosted on demand model where the communication needs of an enterprise are managed by a third party. CaaS allows your business to undertake incremental technology improvements without placing undue stress on managing a premises-based solution.
The CaaS vendor is responsible for all kinds of hardware and software maintenance with major emphasis on quality of service. It enables the organisation to outsource various communication channelsVoIP, IM, video conferencing and much more.
Considering that resource and infrastructure are always a big constraints, experts feel there is ample scope of growth for CaaS as well as its broader counterpart, UC, in India. Whats more, they argue that messaging applications would continue to grow on the cloud as it eliminates the need to run applications locally, and hence helps organisations save software maintenance, management, deployment and support cost.
Why CaaS?
As an IT manager, have you ever been concerned about the rising overhead for a system whose capacity may often increase or fall short of expectations? Do you often get scared that your system might become obsolete, forcing you to spend heavily on an upgrade? And moreover, does managing communication infrastructure give you more panic than comfort? Well, if that is the case, then CaaS could just be the right solution for you.
Says Zoeb Adenwala, CIO, Essel Propack, Every organisation wants to focus on its core competencies. Maintaining and running such boxes is obviously not the focus area. We are using complete mailing as a pay-per-service model. CaaS can definitely provide the luxury of exploring new growth areas rather than laying too much stress on non-core areas.
In todays value-driven market, no one can underestimate the importance of seamless interaction between employees, stakeholders and vendors as delay in decision-making can cause hefty losses. To ensure seamless connectivity, trends like social networking, cloud computing, usage of intelligent devices and collaborative approach are in vogue. And with CaaS, all these come in a single basket.
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