In About 8 million people are believed to have received email from the New York Times offering them a special discount if they chose to reconsider cancelling their subscriptions.
According to a Reuters report, this email was actually supposed to go to only 300 people who had chosen to cancel subscriptions. But erroneously, it was sent to the millions on an email marketing list.
The incident was also widely reported on various social media sites, some even suggesting that a hacker might have got access to the Times database.
As per a statement issued by the renowned newspaper and quoted by Reuters, "An email was sent earlier today from The New York Times in error. This email should have been sent to a very small number of subscribers, but instead was sent to a vast distribution list made up of people who had previously provided their email address to The New York Times."
What havoc a small human error can cause in these connected times!
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