In A new report released by eMarketer shows that spending on mobile ads is expected to reach $1.23 billion this year, which represents a 65 percent increase from 2010. The estimate is slightly up from the $1.1 billion number eMarketer put out a year ago.
The report states that advertisers will spend nearly $1.23 billion on mobile advertising this year in the US, up from $743 million last year. By 2015, the US mobile advertising market is set to reach almost $4.4 billion. This includes spending on display ads (such as banners, rich media and video), search and messaging-based advertising, and covers ads viewed on both mobile phones and tablets.
eMarketer previously forecast in September 2010 that US mobile advertising spending would hit $1.1 billion in 2011, and reach $2.5 billion in 2014. This revision features significantly higher growth levels throughout the forecast period.
Noah Elkin, eMarketer principal analyst, said, After the consolidation that took place at the end of 2009 and beginning of 2010, this year has been about setting mobile up for significant growth in 2012 and beyond.
The rise in mobile spending has been prompted, in part, by the rapid growth of smartphone and mobile Internet usage. By the end of this year, 38% of US mobile users will have a smartphone and 41% will use the mobile Internet at least once each month, eMarketer estimates.
The rapidly expanding smart device and mobile internet user populations make advertising on the mobile web and in apps more of an imperative than ever, said Elkin.
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