In Nearly half the worlds personal computer users 47 percent acquire software through illegal means most or all of the time, and in developing economies the figures are much higher, according to the most extensive survey ever undertaken on PC users behaviors and attitudes toward software piracy and intellectual property rights.
The Business Software Alliance (BSA) has released detailed findings from the groundbreaking study on its official blog, BSA TechPost. Ipsos Public Affairs conducted the research for BSA by surveying approximately 15,000 PC users in 32 countries. This included 400 to 500 in-person or online interviews per country.
The study finds that large majorities of computer users in the developing world regularly acquire software through illegal means such as buying a single license for a program and then installing it on multiple machines, or downloading programs from peer-to-peer networks even though they express support for intellectual property principles.
Of the 32 countries surveyed, nine are in the Asia-Pacific region. Six of those China, Vietnam, Malaysia, Thailand, Indonesia, and South Korea were found to have individual piracy rates ranking among the top 10 of all countries surveyed.
Survey findings measuring attitudes towards piracy find that in India, although there is acknowledgment that the use of legal software is positive for enterprises, there is a continuing lack of awareness of what constitutes illegal acquisition vs. legal acquisition of software. Clearly, a strong and continued focus needs to be on educating end-users on the types of software piracy and how software should be acquired and deployed legally. said Lizum Mishra, Director, BSA India. A positive thing to note is that India still fares better compared to several other countries within the region which is a clear demonstration of the efforts undertaken done by industry and government which only need to be increased.
The study finds that significant majorities of software pirates in developing markets incorrectly believe that typically illegal means of acquiring software are, in fact, legal. At the same time, they believe software piracy is common, and they think it is unlikely that software pirates will be caught.
Critically, business decision-makers around the world exhibit behaviors and options that are similar to those of other computer users. Five Asia-Pacific countries were found to have business decision-maker piracy rates ranking among the top 10 of all countries surveyed.
It took hundreds of millions of thieves to steal $59 billion worth of software last year. Now we have a better understanding of what they were thinking, said BSA President and CEO Robert Holleyman. The evidence is clear: The way to lower software piracy is by educating businesses and individuals about what is legal and ramping up enforcement of intellectual property laws to send clearer deterrent signals to the marketplace.
Lyn Boxall, Managing Director, BSA Asia-Pacific said, Interestingly, the study points to the fact that many pirates may not even realise they are betrayings their own principles and breaking the law. BSA is committed to a program that focuses on creating further awareness and greater respect for intellectual property rights (IPR) of both foreign as well as local products. We firmly believe a stronger IPR regime will benefit Asian economies as the IT industry plays an increasingly significant part of the regions growth.
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