In Despite the constraints the ICT industry faced owing to the economic downturn, there have been significant innovations around the technologies that it offered. One such evolution is 3G, an acronym for Third Generation and is a technology for mobile services. The idea that the acronym resonates is to provide high-speed data rates and faster mobile connectivity. This of course, has a cascading effect on the overall organisation performance across the industry segments.
The features that 3G provides and the value it brings to the table has caught everyones attention and particularly with certain key verticals like banking, corporate, SMB, logistics, services industry, automobile etc. Most industry observers opine that the transition from 2G to 3G would be phenomenal as the customers bet on the performance and speed that the technology provides.
Analysts like Gartner observed that in 2010, 3G technologies both CDMA 2000 and WCDMA absorbed major chunk of the GSM subscribers into its fold. It is said that the Indian market is enveloped with 15-20% of the 3G enabled handsets, which indicates that the customers are ready to subscribe to 3G.
Why the rush?
The great start witnessed for 3G is obviously about the value it brings to the business and in particular to the IT heads. 3G would enable them to create systematic implementation and procedure manuals for infrastructure, software and other departmental activities and streamline the communication process among team members.
It is imperative for the enterprises to plan and organize themselves to leverage the 3G benefits.
Well, what does it offer? It means more transmission rate with enhanced capabilities that calls for lean investments on 3G enabled phone or other devices such as PDA/Laptop etc. The logic goes that 3G enabled devices will experience increased efficiency and lower the operational expense related to bandwidth cost.
The 3G users can avail faster broadband connection on internet, which will support services like mobile TV and converged communication services. On second note, 3G offers broader range to mobile service providers to pack in more number of subscribers as 2G service providers are already feeling the crunch in Tier I cities.
3G services will offer better services, including broadband Internet access, interactive gaming and faster movie downloads, video clips and other multimedia features like video conferencing, mobile TV etc.
With regard to the speed, 3G capability enhances up to 2 MB/Sec, which provides exciting gaming experience.
Key3G takeaways
The gaming providers could leverage this to provide new dimension to produce 2D or 3Dgames to play online and provide applications, which could be embedded in the product itself in partnership with OEM mobile vendors. The mobile TV applications where user could watch favourite channels come with features like parental controls as kids could be free to watch every channel on the mobile phone itself that they cannot watch at home. Here Mobile apps enterprise would have an opportunity to develop these control software and bind those with manufacturers.
3G could be a threat to Video Conferencing companies who provide conferencing solutions and big rooms as per user plan that calls for a huge cost. The 3G technology will facilitate a new dimension to device troubleshooting connected to a service centre, for example, in case of electrical appliances, a refrigerator could always be connected through its service centre for being diagnosed through wimax. Just add on the appliance to get a wimax card that could be configured as per service centre location and in the event of any performance, diagnosis could be done online. The fantasy could go extended to fast moving automobiles as well.
The critical factor is to reduce operating cost in terms of the physical movement of trainers, coordinators which are recorded and as a corporate property that are placed on a serverconnected to 3G. Hence, the savings from tours, travels could be treated as operational cost for this technology. Besides, the investment on 3G is justified based on the continuous monitoring and cost analysis done frequently, which is an added advantage. The technology is disruptive in case of cyber threat, security breaches at organizations where there are no clean room concepts.
Segment like banking will be benefited as it could operateits brancheswithin the radius of 35 -50 KM and same time entries could be reflected to that banks branch which is configured and later on, merged with central server, resulting in the reduction in the delay in record updates.
Logistic and Couriers Company could use these technologies to create more reliability of service for their customers as in case the consignee is not available at home. The delivery boy could take the photograph of the consignees home and upload it on the server. This would add the reliability feature as part of the service, which is possible with this technology.
Online movie selling players are availing the benefits of 3G who have the option of providing multiple downloading options.
From an IT managers standpoint, it could be a boon or bane in case of facilitating a DR site. For instance, the technology can ease the IT managers job to get data uploaded or moved to a safe location with the help of high-speed connection. While, it can have negative effects, when thephone is connected to computer andbeing used to transfer data, with no record as who is the end user, particularly when there are no UTM features in place.
Corporate could extend their application range to be deployed for their VPN users, as Data cards enabled with 3G would have more support for heavy application such as CRM, ERP etc. Adoption of 3G in comparison to wimax could be a challenge as it has a requirement of 3G enable mobile phone, which could pose new challenges for manufacturing companies. However, these companies could tie up with other OEM device vendors to get their applications installed for their products, which could be a better handshake for these businesses.
The most vital aspect is that it will enable smooth electoral process reducing fake and proxy voting as 3G technology enables finger print accuracy with an online device, which will detect the flaw.
The key element is to select the effective service provider who has the capability to deliver the services streamlined the process.
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