Sprint: Optimiszing Online Experiences

Sprint: Optimising Online Experiences In keeping with its customer-centred culture, leading telecom company Sprint wanted to go more mainstream and build its multi-channel strategies by completely refreshing its online properties. The company planned to deliver optimised online and mobile experiences; streamline its reporting; gain deeper insights into online, mobile and social media traffic;... By akhil.bery gupta

Leveraging Like on Facebook

There are over 800 million users on Facebook. On average, each user has 130 friends. If a few of these users choose to share your message about your brand, product or service, imagine the visibility it would get! Central to Facebooks viral prowess is its Like button, which has the unique ability to drive word of mouth and referral traffic from the site. But how do you leverage the Like button?... By akhil.bery gupta

Social Media Marketing: Getting it Right

A report by Aberdeen Group recommends a series of actions organisations can take to gain the full benefit of social media marketing Marketers now have to make do with fewer marketing dollars and resources. And they are under pressure to demonstrate measurable ROI. Increasingly they are turning towards social media to help them meet their marketing objectives, says a 2011 report by Aberdeen Group... By akhil.bery gupta

PRODUCT TALK

Digital freedom was redefined by the tablet. Now creativity gets redefined with Adobe Touch Apps, six apps designed especially for the tablet. Using stylus or fingertip, these apps provide easy and precise control for a variety of creative tasks using intuitive touchscreen features. You can also use the Adobe Creative Cloud to refine your files in Adobe Creative Suite software, or to view,... By akhil.bery gupta

Duqu virus continues to puzzle security experts

Indian authorities are investigating a computer server in Mumbai for links to the Duqu malicious software that some security experts warned could be the next big cyber threat, says a report by Reuters.According to the report Mumbai-based hosting provider Web Werks had given an image of the suspicious virtual private server to officials from the Indian Computer Emergency Response Team (CERT-In).... By sanjay.gupta gupta

New software to support 100 users on a single OS

NComputing, a provider of end-to-end desktop virtualization solutions, claims it has achieved a breakthrough in the performance and economics of VDI (Virtual Desktop Infrastructure) with the release of vSpace Server 6.5 desktop virtualization software. vSpace Server 6.5 delivers a host of industry firsts including the ability to support up to 100 users on a single operating system, reduce the... By sanjay.gupta gupta

More vulnerabilities reported for Google than Microsoft

During the third quarter of 2011, the threat landscape saw great shifts, replacements, as well as continued cybercriminal efforts. The nature of the attacks seen in the past quarter mostly dealt with software vulnerabilities and different threat infection vectors. This signified possible changes in cybercriminal strategy.First off, Google replaced Microsoft as the software vendor with the... By sanjay.gupta gupta

ISACA releases new assessment programme for COBIT

To enable internal and external professionals to follow a consistent approach to assessing IT processes, global governance and audit organisation ISACA has released the three-part COBIT Assessment Programme based on COBIT 4.1 and ISO/IEC 15504-2:2003. "COBIT is the recognized framework globally for IT Governance and has been adopted by various organizations. In India, COBIT has been recognized... By sanjay.gupta gupta

Only 1 in 3 employees aware of mobile security policy

McAfee has released Mobility and Security: Dazzling Opportunities, Profound Challenges, a global report focused on the consumerization of IT and its impact on security. The report looks at mobility from two perspectivesthat of the companys senior IT professional and the general end users of mobile devices in the workplace. Researchers found that while an increasing number of consumers use mobile... By sanjay.gupta gupta

Leveraging Like on Facebook

There are over 800 million users on Facebook. On average, each user has 130 friends. If a few of these users choose to share your message about your brand, product or service, imagine the visibility it would get! Central to Facebooks viral prowess is its Like button, which has the unique ability to drive word of mouth and referral traffic from the site. But how do you leverage the Like button?... By akhil.bery gupta

Announcing the NEXT 100 Winners!

IT Next has announced the winners of its annual Next 100 Awards. They were felicitated at a glittering celebration held at Fort Jadhavgadh Hotel near Pune in Maharashtra on December 4. Three cheers to all the winners, many thanks to the participants, jury members and the sponsors who all made the event not only possible but a great success! The following list is arranged in alphabetical order of... By sanjay.gupta gupta

Tablets? Wow! But Wait...

When it comes to tablets such as the Apple iPad, consumers want the ability to read their email, cruise the Web, download some apps and play games-or rather, one specific game that involves hurling some irate birds at nonplussed pigs.However, IT pros, whether they are working for a large enterprise or a small business, are looking at the tablet arena from a different direction: They want tablets... By sanjay.gupta gupta