In Apparently lagging in laptop segment, LG Electronics has come up with a bang with new products. The electronics major today announced its new range of notebooks that include 3D technology as well as all-in-one PC and said it will enter the tablet market in 2012.
The company has reaffirmed its commitment in the consumers segment and is treading the path cautiously. LG is eyeing to sell 20,000 notebooks by the end of this calendar year, while it has planned 80,000 units for 2012.
LG, with its comprehensive launch of 13 SKUs, seems confident and is looking to grab at least 3 per cent market share in the consumer segment by 2012 and to be among the top five brands by 2015. The company is consolidating its position in home, education and gaming categories.
Sanjoy Bhattacharya, product group marketing head at LG India, said they are focusing on design and technology leadership. Our products are 50 per cent slimmer than that of our competitors, he said.
The company is optimistic about its 3D offering and said that they are the worlds first in 3D FPR notebook. Our laptops are DLNA certified which is first in the industry, Bhattacharya added.
The electronics major also informed that All-in-One market is growing in India and the company will take a leap ahead. LG also offers a warranty in more than 85 cities and has close to 150 authorized service centers in India. The new range is priced between Rs. 26,000 and Rs. 66,780.
Targets Rs. 1,000 cr revenue by 2012
Bhattacharya informed that they are eyeing at Rs. 860 crore revenue for the year 2011, while they have a target of Rs. 1000 crore for 2012. The company said that it will leverage regional distribution, LFRs and LG brand shops and is also recruiting new partners.
Buoyed over the market opportunities in the tablet segment, the company is also working to foray into this category by 2012. We are planning to enter into tablet market which requires R&D in CPU and OS, he added.
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