In Archie Jackson, GM (IT), Steria Ltd:
If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It is understood that social media is more than just a new marketing channel and pivotal to progress in an organisation.
As a plan, one must consider the following factors:
Trademark infringement
Copyright
Privacy
Misleading and deceptive conduct
Reputation risk
Defamation
Negligent mis-statements on websites, etc.
Kanaka Durga Bhavani Prasad S, Sr IT Manager, Fifth Avenue Sourcing Pvt Ltd:
Social networking is big and also a big threat to enterprises. Sexually explicit content was the reigning king in the list of websites to be banned at workplaces. Recently, another category can be added to the listsocial networking sites. It is said that over 25 per cent of employees productive time goes waste on these sites. The threats are identity theft, employee misdeeds, legal problems and internet threats. Enterprises should only allow using the companys page and block the rest. Employee education is necessary if any department needs access.
Dinesh Singh, former Technology Head, SJM Technologies Ltd:
Social media sites are now part and parcel of most of our lives. Many of us are spending approximately 20 per cent of our time on these sites. Many organisations find it difficult to stop employees from spending time on social media sites during office hours. There are however, some benefits of social media as well:
a) They can be used as a marketing platform for products and services
b) They can be used to create groups of people with similar interest to share content and information.
c) Information dissipation is very fast on these sites.
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