In Bangalore :Companies are changing the way they interact with their customers and potential audience. Traditional systems are evolving into a collaborative environment where a dialogue with the community. According to the 1st Annual Risk Index Social Networks of SMEs , published by Panda Security , The Cloud Security Company, 78% of companies surveyed use social networks as tools to support research and competitive intelligence, improve customer support customer, implement public relations and marketing initiatives and direct benefits.
However, in any social media strategy and security policy throughout the company, it is common to forget to contemplate a specific plan for crisis management that can come generated by any of the three major risks they face every day Social Networks, and which fall within the concepts of legitimacy, security and privacy .
And is that the risks and be quantified. In the study, Facebook is mentioned as the main culprit for companies that have experienced malware infections (71.6%) and privacy violations (73.2%). You Tube ranks second in terms of infections (41.2%), while Twitter has contributed to a significant amount of privacy violations (51%). For companies that have reported financial losses due to privacy violations by employees, Facebook was once again the site most mentioned as the network which caused the loss (62%), followed by Twitter (38%) You Tube (24%) and Linked In (11%).
Legitimacy
The protection of the mark or digital identity should be a real priority, but the reality is that it is not for major platforms and social media for companies. The fact that anyone can put up to a profile using trade names that may be true involves speaking on behalf of a company without being, to build communities of users who "deceived" assume that the account really is legitimate, that through of these profiles is broadcast information that would go against the mark and set off, therefore, a crisis that could directly impact the business.
Only some networks, like Twitter, allowing legitimate official making the bill, but in many others, no such mechanism. Therefore, we recommend the proactive record of all profiles on a mark on the major social networks, making it clear that is the official channel if no other certification mechanisms for this purpose.
Security
The same problems that affect users of social networks also apply to corporate profiles, except that the negative effect may be larger. The main security issues include:
1. Identity Theft. Admin users could be infected and jeopardize the login and passwords to access their profiles. Thus, anyone could take control of the account to carry out any action, including scheduling events (Facebook, for example) with malicious links that download malware, for example. Similarly, taking control of the account, a malicious user could broadcast information from the official profile of the brand, resulting in a negative effect.
2. Risk of infection. By any messaging applications or using the timeline of the popular micro blogging platform, information could be received with a hidden link actually redirected to the download of any threats. In the case of large companies could even be a targeted attack, specifically designed to infect users' computers in order to enter the network and access any information. Also, some of the fans could post malicious links on the wall of corporate profiles, thereby contributing, if n ot removed, the distribution of threats. In either case, these actions could compromise the integrity of the brand.
3. Vulnerabilities of the platform. In 2010 we saw some holes so popular networks such as Facebook and Twitter was quickly exploited, putting at risk millions of users. As these sites gain more followers, more researchers will be looking for weaknesses, and some will undoubtedly hackers. Maintaining an adequate policy of management of passwords, changing them regularly and always making the strongest possible (combining alphanumeric characters) can help protect the integrity of our company. Similarly, a good education and security awareness, and keep up following the news that are published on the main threats will help all professionals who manage corporate profiles to be alert and able to detect any irregularity entailing a risk.
Privacy
Behind the corporate profiles are people managing them. Like our personal profiles, which often publish too much information to our group of friends or followers, we also can happen in business.Such information could be used by any malicious user against our company, either online or offline. For example, posting information on topics related to finance, or the customs of the company, or routines, etc. The range of risks can be quite large.
Furthermore, it should be noted that besides the actual charge of online strategy, 77% of employees of SMEs are connected to the network during working hours. And they could share confidential company information in these environments.
Therefore, not only to consider where the limits on the information we share, but use common sense, which "is often the least common of the senses", according to Luis Corrons , Technical Director of PandaLabs . Having a proper training plan and rules of conduct for all people who interact with social networks will help the task of managing the information leaving the company.
Add new comment