In New Delhi: Adobe Systems has announced a definitive agreement to acquire all of the publicly held registered shares of web content management (WCM) vendor Day Software in a transaction valued at approximately $240 million.
The acquisition will enable Adobe to combine its Omniture online marketing suite, which provides web analytics, with Day Softwares WCM, digital asset management, and social collaboration tools. The combination will enable Day Software and Omniture customers to optimize their websites as part of their efforts to enhance the user experience and convert a higher rate of visitors to customers.
"The acquisition will greatly enhance Adobes portfolio and plug a gap in its functionality, but it will also provide benefits for Day Softwares customers. Adobe has a large portfolio of interactive application and document capabilities including Adobe Flash, Flex, Adobe LiveCycle, and PDF. These can enable organizations to create more innovative web content to help them acquire and retain customers, and users of Communique can also use these capabilities to enhance their customers experiences," comments Sue Clarke, Senior Analyst, Ovum
The acquisition will enhance Adobes portfolio and plug a gap in its functionality, but it will also provide benefits for Day Softwares customers. Adobe has a large portfolio of interactive application and document capabilities including Adobe Flash, Flex, Adobe LiveCycle, and PDF. These can enable organizations to create more innovative web content to help them acquire and retain customers, and users of Communique can also use these capabilities to enhance their customers experiences.
"In addition, the acquisition will allow Adobe to compete in a new market that will put it into direct competition with WCM vendors that have web analytics capabilities, such as FatWire, Alterian, and Autonomy. It should also raise Adobes profile as an applications vendor," Clarke further remarked.
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