In New Delhi: LinkedIn, the worlds largest professional network with over 80 million members worldwide, of which over seven million are in India, has announced the commencement of their in-house Advertising Sales Operations. LinkedIn Indias Advertising Sales team led by Dhiman Mukherji, Director, Advertising Sales, will activate an outreach program to engage with Indias leading brands, media buying agencies and advertising agencies.
As the professional networking sphere of influence expands, businesses in India will seek to engage with audiences online and target advertisements at specific demographics, for focused and measurable results. Marketers the world over have used the high quality audience base of LinkedIn to build their brands and engage in meaningful discussions with potential customers. They reach out to audiences with enhanced solutions including content ads, display ads, sponsored polls, sponsored questions on LinkedIn Answers, partner messages and other customized marketing solutions.
As the head of LinkedIn Indias advertising sales team, Dhiman Mukherji will drive efforts to create awareness about LinkedIns unique value creation capabilities. My focus for the near term is to engage with current and prospective business partners to enable them to understand the value LinkedIn brings to businesses. Our team will be located in multiple locations and will provide the best service to these customers, said Dhiman Mukherji. Dhiman can be
Since the time LinkedIn launched its India operations in November 2009, our member base has grown from 3.4 Million to more than 7 Million members. We have started building out a top quality sales team to provide the best marketing solutions to advertisers keen to engage this base. The wealth of experience in this team led by Dhiman will be instrumental in ensuring that our market-leading solutions are positioned correctly for the Indian market, said Hari V. Krishnan, country manager of LinkedIn India.
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