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Consumers today have become increasingly sophisticated and are demanding easier access to a broad array of financial services through new channels such as mobile. Building on the potential of mobile, Adarsh Credit Co-operative Society deployed SAP Sybase 365 to offer a personalized functionality at the right time to its members any time, any place across India. This will offer Adarsh’s customers a convenient way to conduct bank transactions in a secure, user-friendly application platform.
“Mobile-led financial inclusion represents a huge growth opportunity in developing economies likeIndia. Optimising the payment gateway through SAP Sybase 365 will assist us to meet the requirements of the under served population. Our constant endeavour is to create a customer friendly service environment in order to galvanize the momentum of financial inclusion in the country,” said Rahul Modi, COO, Adarsh Credit Co-operative Society
Adarsh reach out to reaches out to people in remote areas through its branches and Advisors network. With over a million members across India Adarsh has played an important role in inculcating banking habits among the lower and middle-income groups and in underpinning the rural credit delivery system.
“The adoption of Sybase 365 mobile technology will provide an enriched experience to all the members of Adarsh Credit and supports our broader aim to catalyse the state of financial inclusion inIndiaand empower the low income population with simplified cash collection procedures and secure transactions conducted over mobile devices.” said Himanshu Shah, CTO, Adarsh Credit.
“With mobile banking providing convenience and flexibility to financial institutions, the cutting edge Sybase 365 technology, aims to deliver Adarsh a world class financial inclusion platform.” Said Vikrant Chowdhary, Director BFSI, SAPIndia.
Sybase 365 technology and expertise augments mobile money services for all consumers including the unbanked and underbanked in developing markets.
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