Twitter to add business features

The first of its business features, Contributors, will engage users in more authentic conversations

New Delhi: Twitter is planning to add business specific features. This was announced through the official blog of the company.

Of late, twitter has emerged as a platform for businesses to connect with their customers. And it seems the company is gearing to cash in on this trend.

The first of its business features to be tested will be called Contributorsthat claims to engage business users in more authentic conversations by allowing organisations to manage multiple contributors to their account.

The feature appends the contributors username to the tweet byline, making the business to consumer communication more personal.

It is expected that the feature will be part of the Application Programming Interface (API), allowing for better integration with other services.

The new feature will go through a limited beta test, till the time it is ready for offering to business users.

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