Greenpeace and Facebook are collaborating on the promotion of renewable energy, encourage major utilities to develop renewable energy generation, and develop programmes that will enable Facebook users to save energy and engage their communities in clean energy decisions.

The joint announcement comes two years after Greenpeace launched its global Unfriend Coal Campaign, enlisting 700,000 online activists to call on Facebook to power its data centres with clean energy instead of coal. As a result of the announcement, the campaign ended a couple of days back.

Facebook has announced that its goal is to power its operations, including its data centres, using clean and renewable energy. The company will build on its leadership in energy efficiency through the Open Compute Project to encourage other IT companies to power its operations with clean, renewable energy.

"Facebook looks forward to a day when our primary energy sources are clean and renewable, and we are working with Greenpeace and others to help bring that day closer," said Marcy Scott Lynn of Facebook's sustainability program.

"As an important step, our datacenter siting policy now states a preference for access to clean and renewable energy.  Another important step will be to work with Greenpeace to put the power of our platform to use for the environment. Greenpeace has been particularly effective using Facebook to spark environmental awareness and action, we are excited to work with them to explore new ways in which people can use Facebook to engage and connect on the range of energy issues that matter most to them – from their own energy efficiency to access to cleaner sources of energy."

As part of the agreement, the social media giant will continue pursuing on-going research into energy efficiency and the open sharing of that technology through the Open Compute Project which Greenpeace will work to support.  Facebook also plans to engage in dialogue with utility providers about the sources of energy that power their data centres.

“Facebook’s commitment to renewable energy raises the bar for other IT and cloud computing companies such as Apple, IBM, Microsoft, and Twitter,” said Abhishek Pratap, Senior Campaigner, Greenpeace India.

Greenpeace and Facebook have also agreed to develop and promote experiences on Facebook that help people and organizations connect with ways to save energy and engage their communities in clean energy issues.