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Retail CIOs will invest on omni-channel integration technologies as top priority, says a study by IDC. Other priorities of retail industry as per the study are as follows.
- By 2017, three times as many retailers as now will explicitly pin their customer and operations strategies on 3rd Platform technologies.
- Over the next three years, half of CIOs across the top 250 retailers will adopt omni-channel IT governance fit for a 3rd Platform era to combat shadow IT.
- By 2016, the top 150 retailers will improve their return on investment (ROI) on hyper-personal loyalty based on unified customer engagement.
- By 2018, 60% of omni-channel retailers will have launched customer mobile payment initiatives to enhance existing ecommerce, loyalty, and in-store mobile point of sale (MPOS) investments.
- As cyber attacks increase, 50% of the top 250 retailers will have reduced exposure and loss by more than 50% by the end of 2016 with intelligent sense and respond security strategies.
- By the end 2016, product intelligence (PI) will inform 80% of the top ten e-commerce retailers' pricing decisions and drive mainstream adoption of high-velocity pricing.
- By 2018, on demand socially networked delivery services (including Uber, EBay Now, Shutl, Deliv, Postmates, Instacart, Amazon, and Alibaba) will perform 90% of all intra-day direct-to-consumer deliveries.
- By the end of 2015, at least 25 retailers with location-based services will increase same shopper sales impacted by location-based services (LBS) by 5% via analytics-driven agile engagement and operations.
- By 2016, even as private brand growth flattens in the U.S., consumer driven private brand product innovation will drive a 10% improvement in customer visit frequency.
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